At ten years old, Juliette Brindak began getting her think tank going.
As a young girl, she often spent most of her time, like all young girls, playing with dolls. Along the way, she decided that she no longer liked the dolls she was playing with, and decided that she was going to create the dolls that she wanted to play with, watch movies about, and play games that included those dolls as well.
‘Miss O’ was one of the character from a series of drawing-based characters called the ‘Cool Girls’ aimed to be a positive role model for young girls and teens.
Brindak created these characters herself, and used the help of her parents to help her boost her idea. Her mother, a graphic designer, drew the characters, while her father, a man deep into business, dug into the logistics of creating a business from his daughter’s creation.
Brindak’s company was launched in 2005, which began as a website deemed, “for girls, by girls”, where girls can seek advice from a supportive community and play flash games that included the characters.
Shortly after, Bridak began a book series that included the characters, and had since sold over 100,00 copies!
In 2011, the site was ranked 3rd largest girls-only website. Today, the website generates 10 million monthyl visits – which is over 20 times what the website generated when it began.
Brindak, now 23, remains the CEO of the company, but continues to pursue different business methods in order to keep on top of what young girls and teens are looking for today, and she is also making it possible for young girls to be able to see their favorite musicians live, while being in a safe environment!
She networked within her own family – that’s great. I can relate to that in my own family. That is a great support system and tool to have 🙂
I think it’s great when parents invest so heavily in their kid’s ideas. It always makes you wonder, however, how much work is actually their own. However, this sounds like a great site, and I’m interested to see what she does in the future regarding giving the concert experience to young girls in a safe environment!