Suhail Doshi has created a successful data provision company called Mixpanel. Initially Doshi saw his career reaching its peak at a $90,000 software engineer job for Intel. This quickly changed when he threw out the old Steve Job’s notion that companies know interface design better than the consumer. Mixpanel provides an assortment of consumer behavior analytics to BMW, OpenTable, and Intuit. Doshi started the company at the age of 20 in 2009 and quickly achieved $40 million in revenue. During his internship at Slide, he realized the usefulness of in-house analytics and was inspired to create his own company. Doshi observed other companies like Zynga working on analytics software and knew he had to act fast in order to keep up with competition like google analytics. The first few years were very challenging, but fortunately they were able to make it into the acclaimed startup accelerator, Y Combinator, and gain recognition. Gaining venture capital was also very difficult during the recession with only two of 13 venture capitalist willing to invest. Mixpanel has come a long way since then. Data products now guide design at silicon valley and the company employs 300 people with $77 million raised to date. Doshi says there is a constant need to evolve and that a 10 year old company is a whole different beast than a start-up. Teams must work together and be willing to adapt to new, creative solutions.