Having recently joined Swing Club at college, my roommates and I have become interested in vintage clothing, because not much could make swing dancing more fun than having a vintage style skirt that flares out when you spin. While searching vintage clothing on the internet in our spare time away from our studies we came across a website called ModCloth.
As an entrepreneurship major, I found it interesting that the founders of ModCloth, Susan and Eric Koger, got their company up and running while in college. It all started with Susan’s hobby of collecting vintage clothing, a love that began in high school. With Eric’s help Susan’s passion grew into a business. In college, Susan and Eric began selling vintage clothing online to help pay for books. After graduation from college, they continued the company, adding new clothing from independent designers. With the continued growth of ModCloth, Susan and Eric now work with over 700 independent designers. Their inventory has grown significantly to include thousands of vintage inspired products from clothes to accessories to shoes and even home furnishings.
Susan and Eric’s ModCloth is a great example of the way in which a special hobby or interest can be turned into a profitable venture, creating great satisfaction for the entrepreneur and their customers. ModCloth not only creates value for their customers, but they help other entrepreneurs by working with independent designers in their own entrepreneurial adventures.
I have always loved the idea of vintage styles dresses and have always wanted to swing dance in one. It is also a great inspiration that they were able to start their business while in college. College is such a busy time and it is amazing that they were able to build a company on top of their studies. This is definitely a site I will look into!
I’ve heard of Mod Cloth and have actually done some shopping on this site. I am a huge fan of the trendy vintage style, and I love that this business truly stemmed from a college girl’s passion. It just goes to show how realistic and possible starting a business is, even if it starts in college. I admire and respect her for following her passion, and I want to someday do the same.
Yes! This is so exciting! I’ve been looking for places where I can buy vintage clothing because I absolutely love the style. The part when you said “a special hobby or interest can be turned into a profitable venture, creating great satisfaction for the entrepreneur and their customers,” is such an inspiration because all anyone has to do is explore more into their passion and they can find a way to share their love for it with everyone.