Susan Greg-Kroger loves vintage and indie clothing, accessories and decor.  In 2002 she launched a website with her  boyfriend, now husband, Eric Kroger.  The websites name was ModCloth.  At the time, both Susan and Eric lived in Pittsburgh, PA and attended Carnegie Mellon University.  They continued working on their website during their time at CMU and then went full time with it in 2006. Since then, the company has grown exponentially.  In 2009, ModCloth employed over 400 people and had revenues surpassing $15 million.  In 2010, the company relocated from Pittsburgh to San Francisco, where it continues to flourish. In 2012, ModCloth did over $100 million in revenue.

Since 2009, ModCloth has garnered a wealth of recognition.  In 2009, Susan and Eric Kroger were named numbers 2 and 3, respectively, in the Under 30: America’s Coolest Young Entrepreneurs. In 2010, the company was named “America’s Fastest-Growing Retailer,” as well as the “#2 Fastest-Growing Private Company in America. 2011 brought about Susan and Eric being named to Forbes, “30 Under 30” list for Technology.  A year later, they were named to Forbes, “30 Under 30” list for Art and Style.  Additionally,  the couple was named among the 30 Most Influential Young Entrepreneurs of 2012.  Within just the the first 10 months of 2013 Susan and Eric were named number 19 on “World’s 50 Most Innovative Companies” as well as number 14 on “Most Innovative Social Media Companies.”