The company Montblanc has a long history of creating pens with built-in ink well. This brand is commonly known for their luxury pens and accessories. Montblanc is over 100 years old; it originally came to be in Berlin when August Eberstein, Hamburg Banker and Alfred Nehemias created standard everyday pens. But when Wilhelm Digambar, Christian Lausen and Claus Johannes Voss bought the company in 1908 they changed the design to fountain pens and manufacture the pens with high-class gold. Their first product launch as a newly founded company was called Rouge et Noir. The name Montblanc came from the highest mountain in Europe. This was an important piece to their brand image. Naming their brand something everyone in Europe knew about and respected for its beauty. Their mission to serve Europeans with the highest quality pens and accessories, their detailed designs make this company stand out from their competitors. Their famous pen called Meisterstuck and 149 Montblanc fountain was launched and soon became a timeless and iconic luxury pen. Their advertising ideas pushed their brand image in a positive direction. The company moved at an even faster pace when they included a credible source of advertising. President Kennedy used the Meisterstuck 149, when people caught wind of that people could trust the business and proceeded to buy more! Montblanc has had great success in building a reliable, high quality (good designs) and luxury brand.