Montu Motors is run by three young entrepreneurs who saw a big opportunity and took it. The story of Montu Motors is especially impressive because the founders were looking into the future in order to be ready for the demand for their product. They had to set up the business and get ready before their product was even legal in the united states.

The product they are selling is high-demand Japanese collector cars. Americans will pay top-dollar for Japanese muscle and sports cars like the Toyota Supra and Nissan Skyline. These imported vehicles were illegal in the United States because of being left-hand drive and having other Japanese features. The reason this trio of entrepreneurs can sell these formerly illegal cars is the age of the car. Once a vehicle is 25 years old, it is eligible for antique status. Antique status grants a car significantly fewer restraints. The Montu Motors website says, “Once a car reaches that age it then becomes exempt from specific guidelines set by the NHTSA, EPA, DOT, and FHTSA that prevented it from being imported prior.” These cars sell for immense amounts of money due to their popularity and rarity. Some of these imported Japanese antiques even sell for over $20,000 without any modification.

Montu Motors was started when the 1989 models of these cars first became legal. They imported the cars immediately because they had foreseen this niche market and planned ahead. This trio of young entrepreneurs foresaw an amazing opportunity and prepared for it so they would be ready to start turning a profit before anyone else.