Born in 1992, Abhi Ramesh showed entrepreneurial potential early on in his career. He started off as an expert consultant for Operation HOPE helping teach High School students in Philadelphia about finance. As his career moved on, he created, or co-created, Altair Prep, TrendBent, and StoreTok – all these start-ups were technology and social media related.
Ramesh’s idea for Misfits Markets, which sells and delivers food that grocery stores are unwilling to buy from farmers, started when he was apple picking at an orchard. He noticed that apples that fell on the ground were gathered separately by the farmers from those picked directly off a tree. Ramesh soon realized that any produce that was misshaped, discolored, or had any marks short of perfection were essentially thrown away. After realizing that this process has been going on for over have a century, Ramesh decided to do something about it – creating Misfits Markets.
At Misfits Markets Ramesh would buy those “misfit” produces items for an extremely discounted price, then he would resell it and deliver it. This company started up in June of 2018. Surprisingly, when covid came around the company was able to adjust pretty well as online ordering increased. Right now, the business has a billion-dollar evaluation.
Ramesh clearly displayed his entrepreneurial mindset when he saw a flaw in the way the market was running. Searching for inefficient methods in the economy and being able to solve it is huge when it comes to finding a service or product to sell. In this case, the problem was so huge, Ramesh ended up having a billion dollar idea.
Ramesh’s passion is also clearly evident in his entrepreneurial goals – which is evident in the companies he was involved with in the past. He knew that starting Misfits Markets was going to be the biggest and most expensive thing he would ever shoot for. He took on over six-figures of debt just to kick-start his business.
This concept was a great before it even left the ground. Taking something that farmers either discarded or avoided the effort of selling and creating a marketplace for it was a jaw-droppingly effective idea. Not only does it allow for people to save money, but it helps farmers make extra cash they otherwise would not have earned as well. Food is a necessity, and thus Abhi’s idea will most likely remain profitable as long as people are eating.