At just seven years of age, Morgan Hipworth from Melbourne, Australia, had developed a strong passion for cooking and baking. As a young boy, Morgan had a fascination with cooking shows and loved to bake three course meals for his family on the weekends. Morgan used his uncanny culinary talents from a young age to create a unique and successful donut and baked goods company, Bistro Morgan. Morgan’s story strongly exhibits fundamental characteristics of an entrepreneur.

Morgan’s weekend dinners for his family soon expanded into something larger. When Morgan was 13 years old, he was encouraged to bring his goods to a local café, and soon became their sole supplier of baked goods. Before long, Morgan supplied baked goods to up to 15 cafés each weekend. However, Morgan was not satisfied with staying where he was, but wanted to create a permanent business. His parents compromised with him, allowing him to create a pop-up business, which turned out to be an enormous success. In the first eight days alone, Morgan sold over 10,000 donuts. Finally, when Morgan was 15 years old, Morgan’s parents agreed to allow him to start a permanent store in Melbourne. Thus, Bistro Morgan was born.

Bistro Morgan specializes in donuts and other baked goods, but also branches out into other breakfast, brunch, and lunch foods. Known for their unique and reinvented flavors, such as Peppermint Crisp with chocolate and Coco Puffs, Bistro Morgan quickly became a bustling business. Morgan has received extensive press coverage for his business, appearing on Australian radio and TV, and competing in Shark Tank. In addition, Morgan was lauded by Instagram’s CEO as a “one-in-a-million star.” Morgan maintains a strong social media presence, having accumulated over 118 thousand Instagram followers, and many more on TikTok.

Morgan is an inspiring example of a successful young entrepreneur and his story exemplifies three key entrepreneurial qualities: he takes opportunities he is presented with and runs with them; he demonstrates a strong work ethic, devoting over 60 hours each week to his business in addition to his schooling; and he knows how to be adaptable. During Australia’s strict lockdowns, for example, he continued his business by offering lockdown deliveries. Perhaps most importantly, Morgan does what he loves and loves what he does. He is a perfect example of someone finding their “sweet spot” (pun intended) and running with it. When asked on Shark Tank when he has time for fun, Morgan responded, “This is fun! This is what I absolutely love.” Morgan Hipworth serves as a great role model to aspiring young entrepreneurs—find what you love to do and discover a way to make money doing it!