Have you ever recalled the last time you had a good slice of banana bread? Was the banana bread really good and was it healthy for you too? Well, if your banana bread wasn’t super good or healthy for you, GoNanas has you covered! GoNanas is banana bread that’s actually good for you and it’s also gluten free, vegan, and allergen friendly. How many banana bread companies can you think of that can hit all these points? Not many brands target all these points, and most banana bread aren’t always gluten free either. GoNanas was founded by Morgan Lerner and Annie Slabotsky, when they were freshmen in college at the University of Michigan. They both noticed the lack of how there weren’t a lot of healthy food options on campus and they both also loved banana bread. They began their journey by creating a banana bread recipe that was healthy, and it took them three years to get it just right. After they perfected the recipe, they started selling single-serve loaves around their campus and Michigan. They both moved to Chicago after graduating but the pandemic forced them to close indefinitely. They had a lot of ingredients left over in their inventory and a bunch of customers that missed the banana bread. So, Morgan and Annie came out with a new product line of banana bread mixes just as banana bread became the “official comfort food of the Coronavirus.” They soon launched their product with Nordstrom Rack and went viral on social media. GoNanas was featured in Forbes, Buzzfeed, and even USA Today!
But what else makes GoNanas unique? They are a women-owned startup, and they help to empower other small business owners! They also swapped out artificial and refined ingredients for healthier and simpler alternatives that make their banana bread taste even better! They also now sell different banana bread flavor mixes like birthday cake, cinnamon roll, strawberry caramel, and more! They even launched some cookie mixes like lemon shortbread and chocolate chip! You can find more about their delicious products here!
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I love to bake, so this post immediately caught my attention! I’ve done some gluten-free baking, and I know how hard it is to get a good texture/result – their product definitely provides a solution to a widespread problem! Their business really shows how they used the adjacent possible, starting with banana bread, moving to banana bread mixes, expanding to different flavors, and finally adding cookie mixes! I also love how they are supporting other small business entrepreneurs! Thanks for sharing their story!
Hey Hannah, great job on the blog. I really like how to set up your paragraphs and incorporated images to make it very professional.
Your description of the banana bread made me so hungry reading this, will definitely be checking them out on their website.