If you’ve opened Instagram in the past few months, chances are that you’ve seen an ad for the latest informational company, Morning Brew. Riding off of a very clever name, Morning Brew’s mission is to give millennials a daily newsletter that delivers a stock market recap, a few short briefs on the most important business news of the day and a small section with lifestyle content. The content provides a unique mix of stock and business essentials, thus giving young people striving to know everything in the business world the tools they need to do so.
The newsletter was founded by two University of Michigan students Alex Lieberman and Austin Rief in 2015. With over 200,000 subscribers, Morning Brew is coming up and now competing with big news outlets like Bloomberg Business in the target market of 18 to 30 year olds. To come up with the perfect mix of information, the two interviewed there target market to see what they really wanted out of a business newsletter. “We worked with more than 75 students to help them prepare for interviews and internships and we’d always ask the question, “How do you keep up with the business world?” It was like every student had rehearsed their answers together beforehand, saying something to the effect of “I read the WSJ…and I read it because it’s a prerequisite to say you’re well-read in business and it’s what my parents do, but it’s dense, dry, and too long to read cover-to-cover,” explains the duo to TechCrunch.com
Most of the success with the target stems from heavy advertising on social media, which is primarily consumed by 18 to 30 year olds. With a long term goal to expand the newsletter to everyone interested in business, Morning Brew is well on their way to becoming a staple in the business community, and demonstrates two millennial entrepreneurs working hard to satisfy a market lots of people thought didn’t needed innovation.
I would love to have a news outlet like that. Especially for business, which for me I find just as hard to keep up with as politics. Just shows what our world is evolving into, people preferring news to be short with just enough information to help us to be somewhat knowledgeable.