Moziah Bridges is the founder of Mo’s Bows, which he started by hand-making and selling bowties in unique colors and patterns. Mo is currently 13 years old and is one of the youngest entrepreneurs to appear on Shark Tank. He is currently in stores in 6 states and Canada and is experiencing such high demand that he no longer takes custom bowtie orders. Mo’s Bows is also expanding to include pocket squares in their product line; he also mentions that he may start offering regular neckties as well.
As someone who wears bowties significantly more than normal neckties, I really appreciate Mo’s Bows’ styles. Bowtie wearers generally are people who prefer to wear colorful paisley or or bright floral designs around their necks. Mo is catering very well to his target audience – he creates bowties that stand out, but aren’t overly loud or gaudy. They are classy, conversation-starting bowties that can be worn to any occasion. He also invites a new market of upcoming bowtie wearers by posting instructions on how to tie bowties and writing in his blog to create content that keeps customers coming back to the site.
Mo has been more entrepreneurial as a tween than most people ever will be, and he is a classic example of going out and doing what you love. He is having a blast making bowties and other fashion items, so even as the CEO of his own company he isn’t really “working” in the typical sense. Mo is just having fun and making money while doing it. It will be exciting to see how Mo’s Bows ends up and if there will be other product developments from Mo in the future.
I love the name of his company. Even at 13, he saw a gap in the marketplace and is filling it. I like your comments about what type of person wears a bow tie and how Moziah is targeting those people with the style of his bow ties. Thanks for sharing!
Sam, I thought your post was very well done! I appreciate the way you said that these bowties are conversation starters. At age 13 Moziah has brilliantly reached his target audience as well as created his product to stand out and cause conversation among other bowtie lovers. It looks like we could learn a lot from Moziah.