Imagine scrolling through Instagram or twitter and seeing a video of an two individuals dropping the newest iPhone off of a 40 foot crane without the phone shattering or cracking; wouldn’t you be interested? Well, James Griffith and Josh Shires did just that with a newly designed phone case. These two gentlemen had a problem in their lives that traditional protective phone cases were too bulky so they set out to create a slim and very protective phone case. Through discovering the new material now called “airoshock” these gentlemen created the Mous phone case.
The Story
James Griffith and Josh Shires are two gentlemen that were originally from the UK. The team for designing the phone cases started out as just the two of them but eventually grew in size to James Day, Will Mullen, and Lucy Hutchinson. Griffith, Day, Mullen, and Shire all moved out to China to really get the idea of designing phone cases going. After a few years they brought their office to the UK where they teamed with Hutchinson to get the idea marketed. This group together discovered the material now known as “airoshock” which is basically tiny air pockets within the case that dampen the effect of a fall or drop of a phone. The coolest part of their story is how they get their product out in the worlds eyes; through extreme video and live in person demonstration. Griffith went to a crowd of people in front of an Apple store, bought the newest iPhone, and asked a person from the crowd to throw the phone. The case performed and the phone was untouched with bumps or bruises.
Why are they Unique?
This group of entrepreneurs found a problem, a solution and a way to get this solution out to the world but they did it in a pretty special way. Through the countless number of YouTube videos of dropping phones with their cases off buildings or cranes, they found a way into the electronics market with new technology and new product. After these countless videos went viral, Mous had raised $2.5 million dollars from close to 50,000 supporters making them the largest crowdfunded phone case company ever! With this kind of backing and now millions of dollars of success, Mous has made many accessories (car mounts, wallets, wireless chargers, etc.) to add to the already successful phone case launch.