MrBeast is a YouTuber with currently 105 million subscribers. He started the channel at just 13 years old, now being 24. Started off just uploading gaming clips. But later moved on to giving away money to strangers. A formula that would make him famous. He is a social entrepreneur that uses his giving to create more giving. How he does this is that every video he makes gets bigger and bigger in scale. He says that he barely keeps any of the money he makes. Instead opting to reinvest the profit from the last video into the next. He simply enjoys just making his content bigger and better. Currently he spents upwards of 3.5 million a video. and getting between 50-100 million views. With his best video sitting at 290 million views. He is really good at taking a current trend and capitalizing on it. For example, that 290 million video was when he recreated the popular Netflix show Squid Game back last year. Using the hype around it to make his recreation go viral. He was one of the youtubers to do this format. And by far is still doing the best.
He also capitalized on his own branding and recently opened up his own series of burger joints. Which on the opening day sold out almost instantly. He also sells plenty of t-shirts.
Mr. Beast is unreal. He has totally changed the YouTube game. His views are unprecedented and his budgets for his videos are crazy. He practically reinvests everything he ears, so he can make his videos bigger and better.
It is neat to see how Mr. Beast continues to expand his enterprise, starting at youtube to t-shirt a burger joint. It’s crazy to think that he recently turned down an offer for 1 billion dollars for his youtube channel. I know for me it would be hard to turn down a billion dollars for a company I started from scratch.
I had never thought of him as an entrepreneur before, but you are totally right. He found a different way to approach YouTube and as a result, he has changed it completely. It’s impressive how even at a young age he reinvested everything into the business in order to make it grow. I had never thought of him this way before, great article.
Mr. Beast is a good example of someone who took a medium not thought of like a business and innovated the content creation space. His success in my opinion is not accidental. He really understands how to market a YouTube video and retain the attention of his viewers. His reinvestments into his channel has made his content stand out because of it’s scale. Good article and an interesting Entrepreneur.
I think that Mr. Beast is an example of a young entrepreneur that is unique from many of the others. That is because he didn’t necessarily invent or develop anything to gain success, but instead used a social media platform to grow financially. By following the trends of his own subscribers, he was able to climb the charts in views and draw even more people in.
I have seen many of MrBeast’s videos and I keep wondering how he is able to make these videos while giving away so much money. I think that it is great of him to be entertaining while giving to others at the same time. I am still waiting to get in on 1 of his videos.