Catherine cook came up with the idea for myYearbook when she was only 15 years old. She created a digitized yearbook that was meant to aid in meeting new people. The idea was generated out of her and her brother’s struggle of meeting new people when moving to a new school. Creating an online interactive yearbook provided a new way for people to meet. Cook’s two brothers helped her make her vision come true, especially her oldest brother who helped fund the startup, and they are now multimillionaires. In order to add to their site myYearbook combined with ZenHex.com, for which users create quizzes. The merge brought more traffic to their site. In another attempt to attract people to their site, myYearbook signed with Cliffnotes to allow free study guides to any member of their site. My Yearbook became a great success attracting major advertisers such as Disney. The site extends even farther with online games and video chatting. The Cooks sold their company to a social network called QuePasa for one hundred million dollars. Since being bought by this company, the name has been changed to MeetMe. Catherine Cook is an incredible millennial entrepreneur, as she saw a unique opportunity to update something that had been the same for a very long time. Yearbooks are not new by any means, but creating an online version of one that helps others meet was by far a unique idea of its time.
http://abcnews.go.com/Technology/teens-start-company-sells-100-million/story?id=14127273
https://www.forbes.com/2008/02/09/teen-millionaires-startups-ent-cook-cx-ml_0211cook.html
The success of Catherine Cook and her new product shows that looking at old products in a new way can always bring along the idea for a new and unique product. Because Catherine thought outside the box she was able to create a very successful website that many people are able to benefit from today.
Its amazing that Catherine came up with this idea at such a young age. Its amazing to see that an idea fostered into a business by a 15 year old was sold for 100 million dollars.