In 2005, David and Catherine Cook, both high school students, came up with an idea for an online yearbook as opposed to the traditional hard copy. This brother and sister team started “myYearbook,” it became popular with schools who would pay to have their yearbook on the site. Over the years however, David and Catherine would figure out ways to expand myYearbook’s reach including making it available for older demographics, introducing online chatting, gaming, and moving into different countries as well. They ended up merging with Quepasa Corporation and renamed their company to MeetMe. Today MeetMe is worth over 100 million dollars. This is just another example of how a simple, yet innovative, idea can be extremely successful and make a dent in any market.