Nelk was founded in 2011 by Kyle Forgeard, Jesse Sebastiani, and Lucas Gasparini. Nelk began as a YouTube channel that consisted of prank videos. The first prank video that really blew their brand up was the “Coke Prank on Cops” video. It was launched on January 12th, 2015 and now currently has over 23 million views on YouTube. In this video they purposely got cops to talk to them while Nelk was in their vehicle. They told the cops that they had “coke” in the back of the car and were sorry. When the cops opened the trunk it was actually Coke as in the soda rather than cocaine. This video is still their most popular video to date.

Today not only is Nelk a YouTube channel, but a brand. Near the beginning of 2018, Nelk had to stop posing content on YouTube due to multiple videos being deemed inappropriate by YouTube. According to YouTube’s policy, if a channel is issued three “strikes” than that channel will be terminated. A “strike” can be given to a channel as a warning for posting inappropriate content. A “strike” can go away after a certain period of time, and in Nelk’s case they had to wait two months. Nelk had received two strikes on two different videos, and were afraid to post any other content, so instead they created their own platform on their own website.

Nelk’s website, fullsend.com, now offers exclusive content to those who purchase a membership. Nelk continues to upload one video a week through YouTube, but also uploads an exclusive video a week on their website. Their website is also where they sell their brand ranging from apparel with their logo to their slogan, “Full Send.” Nelk now has over 2.2 million subscribers on YouTube and is continuing to branch out and grow their brand.