Ryan Trahan created a YouTube channel at an extremely young age. He has always been an influencer and an innovator. What sets Ryan apart is his ability to create a space for his community and then make a deep connection with them for his authentic personal experiences into his entrepreneurial ventures. His product was The Neptune Bottle, which is a sleek and clean looking water bottle. His model also focused on sustainability and all together his product reflected his vision for blending functionality and style. Trahan is driven with his strong desire to create products that relate to his online content. He is doing what he loves and is just trying to make a profit on doing what he loves. His focus is on sustainability and eco-friendliness with his passion for cleaning up the environment. He wanted to use his platform to make a difference in the world and do what he loves for a living. Ryan’s ability to tell stories and form relationships with his massive community, makes his business model unique and interesting. No one, but him could sell his product because it was tied directly to his fans and internet presence. He is able to use his following to expand his product and he always shuts out his brands and is a great short-term model to make a lot of profit. I think that Ryan demonstrates his ability of Creativity. His creativity in his skits and storytelling, really retain and convince his audience. Developing new branding strategies that integrate humor, his own stories, and challenges to captivate his following. Trahan’s new innovations come with his merging of content and product, mixing it with other creators in order to connect to their following and then sell to them. What inspires me is his ability to do what he loves and help a cause while still making a profit. With his vision of being ecofriendly is an issue, and people may start a nonprofit, but Ryan found a way to make a lot of profit from doing something he loves. This teaches me his true authenticity and he is always very upfront and tells you everything and this just makes him feel more like a normal person. It also helps build his following and is a great skill to use in order to make loyal buyers.
Really great post about a young entrepreneur! I like how you went into great detail about Ryan and his passion and drive for starting his business. It’s cool to see that he was able to first create a massive social media presence and then was able to leverage that to generate profit. His creativity and innovation are aspirational qualities. It is also great that he cares about the environment because it makes his initiative that much more important. Great work!
– Kaitlyn Kuscevic