With thanksgiving break upon us, I thought it would be super appropriate to acknowledge a millennial entrepreneur that takes food to the next level! I don’t always go on YouTube, but when I do…I end up watching cooking/recipe videos. And when I do watch cooking videos, I almost always end up on Nerdy Nummies’ channel. Rosanna Pansino, the star of Nerdy Nummies, is a baker/actress who has gained a renowned platform in the YouTube community for her successful and witty food creations. At only 31 years of age, she has published her own cook book and sells merchandise appropriate to her channel’s platform. She is 5 years strong within the YouTube community and is expected to keep racking in subscribers through her enticing content (with currently over 7 million subscribers).
But enough about Rosanna, we’re all really here to find out just exactly her niche.
Food videos.
Not just boring food, but food that coincides with a certain theme. This can range from video game characters to even movie pieces. Edible Harry Potter wands, Angry Birds cupcakes, and even a Deadpool pepperoni pizza have all been created on the Nerdy Nummies’ channel.
I think the main reason people watch the videos and buy Ro’s merchandise is because it is pulling from two fields and combining them together: Hungry people searching for simple and well concocted recipes, and people who like entertainment and are previous fans of certain entertainment outlets such as video games or movies. Ro has a gift for creating products that look entertaining/engaging to the eye, but also appetizing…so as the consumer you watch in amazement as you see her bring these interesting recipes to life.
I’ve been a fan of Ro from her start on YouTube because she is uniquely gifted for being a great food designer. That is what makes her an entrepreneur. Her ability to provide a product that meets needs you never thought you would have through her use of design. Her channel creation might be described as a use of Reese’s Peanut Butter theory of innovation which essentially is the pairing of two seemingly unrelated yummy things into one. Her personality is also sweet and quirky, which really meshes well for the channel’s nerdy side. I’ve also tried out some of her recipes and they were a success!.. I might just have to try out one of her new recipes for this upcoming Thanksgiving.
It is always cool to see YouTube stars make a brand out of what they’re doing, and it seems like that is exactly what Ro has done! It is really amazing that people can make creative videos for fun and end up turning it into a business that they can support themselves with.
Ro is a youtube OG, the best instructional baking on the internet