An industry that none of us could have anticipated the quick rise in demand for, is the market for face coverings. With the onset of COVID-19 in 2020, face coverings such as masks have become an integral part of our daily lives – no matter where we live. It has been the mission of many companies to differentiate their offerings of face covering varieties in order to rise above the general market for disposable masks, for example, and increase sales through a unique sales pitch.

This is exactly what the San Francisco-based “New Skool” mask-making company has done. First introduced through the San Francisco Mask Envy blog site – the company has since reached far corners of the Bay Area and beyond. The benefit to a potential buyer of this company’s offerings of masks is their unique selling proposition: customization of any kind. “New Skool” specializes in creating whatever kind of mask design – through stencil, freehand, or airbrush – that a client might request. Through customization of mask design, New Skool appeals to every buyer of face coverings and to the market at large. In the local Bay Area, customers have chosen designs such as the Golden Gate Bridge or the Skyline of San Francisco or Oakland.

The concept for New Skool was initiated by Nate Tan, who has background in graphic design and became passionate about the creation of facemask design, as many others did, through the onset of the Coronavirus pandemic. New Skool has a variety of social media outlets that allow its customer and fan base to experience its brand in different ways. Tan has fashioned an interactive website to facilitate purchases and customizations and has created a branded Instagram where New Skool designs can be demonstrated and shared by both the company and its fan base. Undoubtedly, Nate and his team are keeping Bay Area residents safe and, at the same time, allowing them to be creative and make the most of the pandemic.