NextGenVest-Kelly Peeler
NextGenVest is a company which was started by Kelly Peeler. The goal of NextGenVest is to help Gen Z become more aware of financial decisions through text messages. Customers have saved $39 million because of the access NextGenVest supplies to the $2.7 billion of unclaimed financial aid each year.
Customers are able to get advice from “Money Mentors”, who are experienced and trained college students who provide customized help. They give advice on budget setting, lowering student debt, building credit, finding scholarships, applying for FASFA, and even apply for college!
This company uses data points such as school location and type to suggest the best approach for finances. Most people would assume something like this wo
uld cost an arm and a leg, but Peeler’s service runs at the low price of $0.00 dollars.
Peeler has been interested in helping younger generations with financial decisions for a while, and has been a part of other organizations, such as Business Without Borders and the International Women in Business Summit. Peeler was selected as one of eight Kauffman Foundation Global Scholars. Her success is just beginning, her work ethic is incredible. She is connected to big name entrepreneurs such as Bill Gates and Mark Zuckerberg. She also graduated from Harvard University and lives in the very liquid New York City, New York.
Personally
This would have been extremely helpful for me as I was applying for college and loans. I hope NextGenVest starts to use social media to advertise to the generation they are targeting. I really like the concept and how it cuts down the amount of confusion surrounding difficult to use websites like niche scholarships and FASFA loans. I also think it’s amazing how the people giving the advice are also college aged students who have been given the training to help others their own age.
I think this is an amazing idea that could really help students when it comes to financial struggles. The fact that this service is free really indicates what kind of person Peeler is. It sounds like she truly wants to help people instead of just making a quick buck.
This venture is awesome. Their advertising strategy of targeting upcoming college students through social media is a smart one that hopefully breaks through the strong barrier of selective attention/retention that is very prevalent among that audience.
This is a great idea. I know from personal experience, when figuring out loans and financial aid stuff; you want nothing more then for someone to send small, clear information. Reading through pages of logistical nonsense makes people just want to rush through it. This is super smart because in not too long our millennial text message, attention span defiant generation, will be the ones doing tedious legal work.