In a world as competitive as business there can be a win at all cost mentality. From meeting deadlines to negotiating the best deals it can be easy for businesses to overlook ethics or forget to ask themselves if what they are doing is right. Blame it on selfishness, the stress of competition, or whatever it may be, doing the right thing in business is not always easy. We can all think of many examples of businesses that got ahead by shading dealings or taking advantage of other people, whether it is illegal or not. In a market as competitive as the ride sharing business this can be extremely apparent. As Uber has come under fire for its recent scandals how has its competitor Lyft responded? From allegations of a culture of sexism and bullying to a department of Justice federal investigation, Uber has been under fire recently for its way of doing business. Enough so that the CEO resigned. While its competitors are under fire co-founder and president of Lyft John Zimmer says “there is nothing to celebrate in this situation. But it does shine a light on the importance of values and ethics.” Zimmer has no intentions to bash his competitors on the way to the top, instead he will let his business’s culture do the talking. Zimmer believes that providing a great service and treating people right will result in a great business and in turn beat the competition. Lyft is a major donor to civil liberty groups and has started a where riders can choose to round up their fare and that money will be donated to various pursuits. It is refreshing to see an entrepreneur who has not compromised his or her values to become successful but is using his success to help others.