Evans started out pursuing an engineering career, he got his dream job with MindTribe Product Engineering, yet he always felt like he was meant for more, something bigger. Evans tried to start up a company called LiveSprout which allowed people to grow real plants virtually, which means that people would order a plant online and Evans and his robot would care for the plant until it was grown and then they would ship it to you. A few months later, Evans noticed that his company was not doing well, so he called a friend. Evans was asked how this would make an impact and then he realized that he did not have a good answer, so he shut down LiveSprout and started to look for a job. When Evans found a job he kept thinking of ways to start his own business, in this time though, he figured out what motivated him and what he wanted to do.
Evans called an old co-worker, Mike Farley, and asked if he wanted to start a business together, within 24 hours they were making calls to figure out how to get their business, Tile, to take off. It originally started as a side project, they kept their full time jobs and worked on this during nights and on weekends. They eventually decided to pursue this full time because of all of the positive feedback that they had received. Tile is a small tracking device that you can put on many items that you easily lose, such as keys or a wallet, and it has an app that is compatible with IOS devices. When starting a campaign to raise money, donations were rolling in like crazy! in just 34 days they had raised $2.4 million from pre-orders. It is only $20 for one Tile, Evans and Farley wanted to differentiate themselves by making a cheap product that lasts a year, they believe that it will keep customers coming back and purchasing another Tile since it works well and is cheap.
Evans stated that it is critical to surround yourself with people who share similar ideas with you. Its essential for growth and productivity. There will be like-minded people wherever you go, sometimes it is harder to find them, usually they will all be in a specific area due to a problem there that needs to be solved, just like how Evans moved to the West Coast to pursue Tile.
I remember one of my friends in high school had a tile connected to his keys, and people would steal his keys and hide them just for fun. It unfortunately had the opposite of the intended effect for Joe.
When you start something as a side project and it takes off to make you $2.4 million in just over a month, you are doing something right. On top of that, all of this money came from donations. I also agree with him in sounding yourself with the right people that will help you in life and career.
I agree, this is such a good idea. It meets such a need of so so many people, and is so simple. So many people need this and thought of it, it seems like they were just the ones to finally do it.