Adelle Archer
Adelle Archer is the CEO of Eterneva. Her company’s innovation is next level in creativity. It fills a hole by creating a whole new market. The term no pain no sale takes on a whole new meaning. The business caters to people with loves ones who have passed away. Her service is to take the ashes of the deceased and turn them into a diamond. Her purely unique service allows her customers to have a way to remember their loved ones in a special way that was never seen before. After someone passes away, the entire process of laying a loved one to rest is painful and sad. Her way of preserving someone’s memory in a beautiful and lasting way is a perfect contrast to the usual series of events. Adelle Archer received her MBA in Entrepreneurship from Action School of Business. At only 23 years old she graduated as the valedictorian of her class. Archer said that her goal was to change the stigma around grief. She also hopes to create open lines of communication with people who are currently grieving in order to keep them from feeling isolated and being misunderstood. She also said that one of her goals is for people to be remembered for who they were and not how they died. The brilliant nature of her business captured the attention of Shark Tank, she drew investment from Mark Cuban on the show. Archer’s ability to create a whole new section in the death care community is a prime example of innovation.
Adelle definitely found a subtle problem and found a unique solution. People love to hold on to sentimental items, so turning someone who has passed away into a diamond that can be displayed in jewelry is a very special way to remember them. Everyone experiences death and the grief that comes from that, so her audience is very broad and inclusive. Adelle sought out an issue and worked for a business to come out of it.