Noah Glass is a 25-year-old from South Africa. Before he completed his political science degree at Yale, he had already worked at Shutterfly, Amnesty International, Braun Consulting, and also been accepted to be a student at Harvard Business School. He deferred the offer to pursue a job at Endeavor, a non-profit organization supporting high-growth entrepreneurs in developing countries. After interviewing more than 150 entrepreneurs in South Africa, Glass found that the entrepreneurial bug had bit him, too. Glass was tired of waiting in long lines for coffee in his hometown, so he invented Mobo, a mobile ordering system where customers order and pay for takeout meals from restaurants on their phones. The service, which launched in June, 2005, alerts users with text messages when their meals are ready, and is quickly gaining popularity, spreading throughout New York City. So far, Glass says “restaurants that use the service report an upsurge in business, since it saves them time by improving kitchen efficiency and gets people in and out faster, reducing lines”. Restaurants pay Mobo 10% of each sale generated through the service. And although the service is easily scalable, Glass says “he’s trying to grow relatively slowly—New York this year and into Boston, Chicago, Philadelphia, Washington, Los Angeles, San Francisco, and London by the end of 2007.” Glass says Mobo “could extend into movie-ticket ordering and parking-meter payments, for starters. Eventually, Glass visualizes a GPS-aided taxi service that customers can preorder, forgoing waits and rainy-night frustration.” Until then, the company is poised for serious growth, with 2007 revenues expected to top $1.8 million.
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This is awesome. I am currently trying to do something similar with my VentureLab idea cliqs. I am very excited to see where his idea goes, and I think it is awesome he is helping small businesses generate more sales. I think it is fitting he is getting a nice kickback of those sales too, all while improving experience.