When he was 14, Benjamin Stern started creating eco-friendly products for an assignment for his 9^th biology class. He was frustrated by the problem of waste, specifically plastic, so created his own solution. His product, called Nohbo, was a plastic free way of packaging toiletries like shampoo, conditioner, body wash, and shaving cream. It is, “the world’s first single use, water soluble Drop for personal care products.” The shampoo is surrounded by a biodegradable, water-soluble, polymer film, similar to tide pods. In 2016, Benjamin pitched his idea on Shark Tank and secured a deal with Mark Cuban for $3.4 million. Since then, his company has grown tremendously. He plans to expand his company to other fields and educate consumers on ways to reduce waste. Nohbo states that their goal is, “to combat plastic waste in hotel amenities, and create a superior line of eco-friendly personal care products. They also highlight the importance of educating their consumers about plastic waste in their mission statement which says, “With monodose packaging, there’s a consumer journey. We need to educate consumers about what the products are, how to use them and their benefits. Education is critical.” Nohbo note only presents an different perspective on personal care but also helps their consumers to understand why their alternative is so important.

Sources:

https://nohbo.com/pages/our-story

https://markcubancompanies.com/companies/nohbo/