Rada’s inspiration for Misen came out of the time his friend lost the only good pan that he owned and in order to replace it he would’ve had to spend over 200 dollars. This inspired Rada to develop his company Misen Cookware which is a company that develops high quality cooking utensils that are sold at a reasonable price. Rada used the crowdfunding platform Kickstarter in 2015 to launch a single chef’s knife. Since then the company has grown to produce many different types of cookware. Misen accomplishes their goal of affordability by using the the internet to cut out the middle man that is physical retail locations and directly shipping to their customers. This decision to purely focus on ecommerce allows them to provide a high quality product at an affordable price. The second way Misen manages to create a high quality product at an affordable price is that they design all of their products in house and consult multiple different types of experts from engineers to professional chefs. Rada and his company Misen is an excellent example of using the many benefits the internet provides entrepreneurs in the current day. The company also shows how entrepreneurs can find space in a crowded market by innovating in their process and product.