“As long as you are moving a half step forward, a quarter step forward everyday, that’s fine”. This is what Peter Cashmore said about starting his business Mashable, the social media news outlet. Any entrepreneur can learn a valuable lesson from this sentiment. How often do we see these success stories and expect our own ideas to take off immediately and then get discouraged or give up on them when we don’t see the immediate success we were looking for. Entrepreneurs can learn a valuable lesson by looking at how Cashmore succeeded with Mashable. In Scotland and at 19 years old when he launched his site Cashmore did not expect to ever reach 20 million plus readers. And he did not do it over night either. As he started his site he would wake up and write at strange times in the Scotland time zone so he could blog about American events and news. This meant that he would go to bed at 6 am and wake up around mid day and blog as much as he could. This technique lasted 18 months. With such a driven approach, we can see why he eventually succeeded. This is a great example of an entrepreneur knowing he had a great idea and having the drive and fortitude to stick with it and put a crazy amount of time into it, even if it was in the middle of the night. One of Cashmore’s guiding principles in his early days was that if he had more readers than the day before than he had a good day. This approach is what I think allowed him to have success. He was focused and was okay with a slow progress as long as he was seeing progress. He was determined and used his drive to reach over 20 million people. We all could learn from his persistent attitude.
Comments
millennialentrepreneurs.com
Copyright © 2024 All Rights Reserved
Copyright © 2024 All Rights Reserved
Using small measures to keep himself motivated was a great tool which Peter Cashmore used. By keeping his mind on getting “one more reader”, he found the motivation to keep working despite long hours. Keeping that motivation is important for any entrepreneur, and it is important for every entrepreneur to set those simple goals every day to achieve.