Luke Nichols is a 46 year old entrepreneur with an abundance of wisdom and experience. He has had an entrepreneurial career like no other. From 2003 to 2009, Luke owned a political service and legal defense company. While he was managing his successful startup, he was attending law school at George Mason University. After graduating from law school in 2009, Luke started his own law firm, Nichols & Green. Luke and his partner specialized in traffic law cases in northern Virginia for many years. Luke was known as one of the best lawyers in cases of DUI/DWIs, reckless driving, etc. While working as a lawyer, Luke started his very popular YouTube channel, Outdoor Boys. The Outdoor Boys YouTube channel contained videos of Luke and his sons doing everything outdoors. He made fishing, hunting, camping, woodworking, etc. videos for their channel. Luke, who grew up in rural Alaska, provided a unique combination to his viewers. He is a man of great skill, so his viewers are able to learn a lot from his videos. Luke’s skills combined with the innocence of his young sons created an appealing mixture. After several years of multitasking as a YouTuber and a successful lawyer, in 2020, Luke decided to make a change. He took a massive leap of faith by leaving his job as a lawyer to pursue YouTube full time. Fortunately, his bravery has paid off in many ways. The Outdoor Boys channel now has 11.3 million subscribers. Luke now makes weekly family friendly content documenting his outdoor adventures with his family. Many of his viewers take a liking to Luke’s wealth of knowledge. They realize that a successful lawyer who parents well and has the capabilities to survive in the woods is a good person to be listening to. Luke has a unique entrepreneurial journey that I felt would be great to share.
To view the Outdoor Boys channel, click here.
I’ve actually seen this guy on YouTube before and can vouch that his videos are pretty fun to watch and put on to watch or just background noise. I saw this one where he made a, igloo in really deep Alaskan snow which was fairly cool.
I love watching this guy. I never knew he went to law school and that he was so successful in his practice, but it makes sense in the level of intelligence he displays through his videos. It is cool to watch the way he innovates the outdoor youtubing market just through his knowledge and experience with things such as hunting and fishing.
This is sure an example of a slow hunch turning into something much bigger! And, very entrepreneurial that he was willing to leave a good job for something so very different. I wonder what his Kolbe score is?? It is also inspirational that he had a career for quite a while and was willing to do something so new and different:-)
This is a very cool story. Refreshing to see that any age group can succeed with a niche they like and are passionate for.
Luke Nichols’ transition from lawyer to full-time YouTuber is such an inspiring example of following your passion. It’s impressive how he built Outdoor Boys into a massive channel by combining his skills and love for the outdoors. His story shows that taking risks and pursuing what you love can lead to incredible success. Great job!!