We live in an age of technological insecurity. With the seemingly endless digital accounts that people have these days between banking, email, Facebook and other social media, there is a heightened risk that one of those accounts will be hacked. Passwords are becoming increasingly weak and obsolete as hackers improve their methods at breaking in and stealing personal information. The news is always proclaiming the latest security breach at the hands of computer hackers and yet not much has been done to improve the security of these accounts. Until now.
LaunchKey is a truly innovative application that allows you to quickly and securely log into an online account without having to use a password. Just swipe your smartphone and you are in. It works by pairing any personal account like banking or a blog account with your LaunchKey account and whenever you need to log in, it will send your phone a notification for you to swipe and therefore log in. No more trying to remember dozens of unique passwords that you fear may be cracked. LaunchKey has simplified and bolstered the the process of securing and logging into accounts.
Geoff Sanders (far right) was 28 when he launched LaunchKey (pun intended). He raised over $750,000 in start up funds to design and promote his product. His goal is to streamline the sign-in process by making passwords a tool of the past. By doing so he has solved two big problems when it comes to using passwords.
1) The awkwardness of remembering countless combinations of letters, words and characters.
2) The danger of someone hacking into your personal and private accounts.
Sanders’ vision is to see big corporations make the switch and avoid the risk of security breaches. LaunchKey will also alert you if another person is trying to access your account. The possibilities are endless. Anything that can connect to the internet is an option. In the future you may be able to unlock your front door or start your car with LaunchKey.
I tend to make different passwords for all my accounts and I always have to press forgot password and go through the process of resetting it. This app would make my life easier and allow me to stop wasting time resetting my passwords.
This is a wonderful idea! Being a freelance finance writer for The Motley Fool this summer, I read article after article regarding consumer breaches of information. One of the largest outbreaks stemming from Target Corporation. This app, if it is actually a successful and well functioning program is a really great idea. I would use this. My only concern would be that it wouldn’t read my finger print consistently every time, and would result in my having to try to rummage my brain to remember my password.
The struggle is real when I need to remember all of my different passwords and it is great that Sanders saw this reoccurring problem with so many people and capitalized on it. It’s cool to see that with improvements in technology he sees even more possibilities for his company. It sounds like we may be seeing more from LaunchKey soon.