According to Pela Case’s website, they have a “big, hairy, audacious goal” where they want to create a future without waste, and it is that mission that informs their goals and business-practices. The founder of Pela, Jeremy Lang, says that he had the idea for the company when he was in Hawaii with his family and his son dug up a piece of plastic on the beach. This led Lang to think about the impact of plastic and waste on the environment, and from that the impact on human life and community.
Lang decided that he wanted to craft a company that combated this waste, while also raising awareness about it. This led him to found Pela Case, a company that produces eco-friendly recycled phone cases. The idea was to create something environmentally-focused and sound that you would hold in your hand every day. Their phone cases are durable and biodegradable.
The company is founded on and focused around four core values: community, creativity, consciousness, and courage. All of these are reflected in their business’ values and practices, but also in the culture they wish to inspire in their product.
This company interests me because I think it is an awesome example of an entrepreneur seeing a very specific need and finding a way to connect it with something tangible and very “human.” It’s a company that does not ask much of people–everyone needs a phone case, so why not get one that looks nice and also supports environmental causes? The company still seems like it’s pretty small, but I’ve seen a lot of ads for it on social media and I have begun to see more people with their product.
Wow this is such a great idea for a green company. With phone cases already being made of mostly plastic and rubber it is very innovative to recognize that plastic pollutants can be reused and made into phone cases instead of polluting our beaches. The large amount of plastic waste is a call to action, we need to be making innovative solutions for this huge problem. I am glad to see that someone is taking the initiative!
I have looked into Pela cases before, and really love the design concept and mission of the business. I would have bought one when I went out to get my phone a case, but they didn’t have a design for my phone yet. This is a company that excites me, and I hope that they will have new phone designs out soon. Phone case waste is a big contributing factor to our global waste, and I am so excited that someone decided to help put a stop to it.
I love how he came up with his company by a personal experience that happened to him. I feel like companies that start out this way always do well in the market because there is a personal connection to the business, and it’s not just someone trying to make money. Pela cases are a great way to create awareness and help the environment!