Soloshot is a company that has recently caught the eye of media. Soloshot was started on the idea that it was difficult to create a quality personal video while surfing. This obviously has much more application than its initial intentions and is revolutionizing the personal filming industry created by the introduction of the GoPro. The difference between these two companies is that Soloshot is able to track the subject with an automated swivel. This swivel can turn from side to side as well as up and down. GoPro was and is a great product that would be strapped to some sort of base, they have innovated their own product several times coming out with new products and accessories to optimize the consumers experience with their product. Once Soloshot can optimize their product in such a way GoPro has they will be able to stand as a strong competitor. Soloshot was started by Chris Boyle a young and very successful entrepreneur, who at the age of 22 had already started a company for medical devices and next-generation materials and that had a licensing agreement with a fortune 500 company. He solved a common issue among personal film making, that was, how to capture hours of high definition video from a spectator angle without having to rely on someone to stand for hours at a time, pointing a camera.
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I think this idea is perfect for mix of personal passion and trying to look at a problem from a new perspective. Having a camera that automatically tracks a subject has endless possibilities for solo video taking, such as training personal form for sports and being active outdoors.
The automated swivel is brilliant for a Go-Pro-like device. That’s a problem that Go-Pros run into all the time, and for something like surfing it’s extremely important to be able to accurately track the subject. If I decide to get a Go-Pro, I’ll definitely take a look at this product.
I think this is a great example of an entrepreneur who saw a very specific problem and created a solution for it. This shows how he was looking at the niche of surfing and trying to see how he could create a product that was different from what other companies like GoPro were already doing. I think that’s what makes them competitive.
Soloshot is genius and I’m dying to get my hands on one sometime soon – I have a GoPro which is awesome, but I’m a horseback rider and I’m very limited to the types of shots I can get with a GoPro while riding. Soloshot solves all those problems and is such an innovative idea – I’m interested to see if GoPro goes down a similar route, it seems like the kind of idea they would try to copy or buy out.