Pinterest has added a new feature to its current app. One can now take a picture of a piece of clothing and Pinterest will find that article of clothing in a post. However, you have to take pictures of clothing you already have, I don’t think you can take take a picture of a piece of clothing online. This new feature to Pinterest, called Pinterest Lens, is a seamless way to figure out what you want to wear by easily searching for that same article of clothing online. The visual search product lead for Pinterest Lens, Jeff Harris, described the new photo search function in this way, “The way lenses work, you take a picture of something and we try to match the picture with all the images that are most similar. What we’ve done with Lens Your Look is taken a step deeper. We looked within our fashion pins with all the articles of clothing that are represented of that outfit. We’re not looking for whole pins with jean jackets, we’re looking for outfits where a small part is a jean jacket. It’s a good match for the 20 pixels that are a jean jacket. What we can do with combining text and visual search. Text is a clear signal, they want an outfit, that really narrows it.”
Source: https://techcrunch.com/2017/11/14/pinterest-lens-now-gives-users-a-way-to-figure-out-their-outfits-with-the-clothes-in-their-closet/
At first, I found this feature to be annoying on pinterest, but it’s actually a genius idea. We can find anything we want inside of the photograph that captures our interest.