Potato Parcel is a business that was started by 24 year old Alex Craig, a mobile app developer that had recently graduated from the University of North Texas. The business concept is fairly simple, you can have a potato, with 140 characters or less written on it, mailed anonymously to any address. As it turns out, there was actually a decent market for this service.
After going viral on Reddit and Twitter, Potato Parcel quickly began making profits of $10,000 – $13,000 per month. By the end of the year, the business was sold to Riad Bekhit for $40,000. Bekhit expanded the product line to allow you to ship potatoes stamped with the image of someone’s face. The business was even able to secure an investment on Shark Tank, further growing its market. Potato Parcel has the value proposition of being an alternative to boring greeting cards. The goes to show that if you know how to position yourself in the market, you can build a successful business out of nearly anything.
It is crazy this took off how it did. Who would have thought there would be a market for sending messages on potatoes. It is very unique and unheard of. Took the market by storm by sending food to people with messages.
I found this idea and entrepreneur very interesting. An interesting concept that turned out to be a success and it was nice to see that this entrepreneur took a big risk and still was able to succeed. Well written post that was clearly able to identify the entrepreneur, their business, and how they showed key entrepreneurial characteristics.
This is hilarious that something like this was actually successful. This goes to show that any idea could be a good one if you find the right market. This entrepreneur had to be tough because I can only assume that a lot of people close to him said that this was a bad idea, but look how good it turned out!
This goes to show that there is a market for almost anything. Most people would think that it would not be possible to start a business around mailing potatoes with messages on them, but he found a market for it. He was able to effectively use the internet to make his product known and get a market.
This is a great example of innovation. I would’ve never thought that mailing potatoes with messages on them would make a profitable business but it is really interesting that it does. Really cool story.
I love this idea. It proves that if you go with your gut, sometimes it pays off. It is such an original and novel idea that it is just crazy enough to work. It also in a weird way is inspiring because it gives you that extra push that says if this works maybe my ideas aren’t so bad after all.