Amanda Thomas of Luv AJ, founded the beloved jewelry and accessory company Luv AJ. Much of her success has come from her ability to use influencers like Beyonce, Gigi Hadid, and Emily Ratajkowski. Being a millennial, Amanda was able to work the forefront and power of influencers on social media and these influencers followers.

Amanda has an eye of design and aesthetics she utilized Instagram to reflect her brand. Close up shots of her products with links to purchase is how she started and continues to run a successful eCommerce shop. Next, she moved to contacting and sending free jewelry to famous individuals who then would post about the product. So even without individuals being familiar with the brand Luv AJ, the millions of individuals who follow Beyonce for example would soon be familiar with the products that Luv AJ has to offer and be able to also purchase the product or products that Beyonce was wearing.

This influencer market has spread to 200 girls with a range of followers that each season are gifted jewelry in exchange for a post and a tag to Luv AJ’s page. Every post gives them access to a new audience and all owes Luv AJ to get in front of millions of Instagram users and potential customers.