Ever seen an athlete, artist, actor or any other icon and wish you could share their wardrobe with them? Alex Koblenz sure has. In fact, it happened to him just a few years ago. Alex was at a Jay-Z concert and loved what HOVA was wearing. Upon returning home, he spent hours pouring through the internet trying to discover what Jay-Z had on during the concert. Unfortunately, he was unable to find it. His frustration turned into an ingenious business idea. His problem needed a solution. A thus came about the founding of Pradux.
Pradux is a website that allows users to browse products they see in their favorite magazines, on the web, on TV, and in blogs. His site possesses a plethora of products from fashion to food, art, electronics, sports and more. The website is based of thousands of databases from popular TV shows to movies and iconic figures in pop culture.
Pradux is a very intriguing company from a business standpoint. It allows users to submit the products that they see on TV and in the world. In this manner, it works much like any popular social media site like Instagram or Twitter. Every time a user engages a posted product, they receive a point. These points add up and eventually unlock experiences with the brands on the website. If someone buys a posted item, the user who posted that item splits the commission with Pradux 50/50. Over the course of the next five years, Alex sees Pradux being not only able to bridge the gap between, but also blend social, retail and entertainment into one ultimate experience.
In a society so caught up in current economic turmoil, Koblenz is a glimmering light of hope in the business world. His positive attitude drives his business and innovation. “Never quit,” he insists, “always keep moving forward. Always try to find some type of positive each day, however small it is, to keep the momentum going.”
Really insightful writeup of Pradux and why their company matters. The concept of marketing products through identifying what celebrities wear is definitely a novel and interesting one. Anyone who has taken a marketing class knows that celebrity endorsements of products is a tried and true method of selling anything from toothpaste to snack foods; Pradux’s unique use of this fact to make a profit off linking customers and fashion providers is pretty amazing.
I need this! I am always trying to buy something that I see, but I can never find this. It is also really cool that they split the profits 50/50. It would be cool if they hooked up with pinterest. There have been several times iv’e seen something on there and wanted to buy it and you can never find it.