Meet Prerna Gupta, a 32 year old entrepreneur. Gupta specializes in creating “intelligent mobile apps”, some of which you might be familiar. She and her husband, Parag Chordia, created Songify, an app that can “make sharable gifs with sound”. With 12 million downloads, Spongify is an example of an entrepreneurs big idea.
Not only did Gupta have one famous hit in the world of technology, but she and her husband also created another app, LaDiDa, which allows you to auto-tune and make your own music. Within months of its’ launching, LaDiDa was the number 1 free music app downloaded on iTunes.
Gupta has lots of good ideas as you can see. With all her accomplishments, she is well known in the tech world and has written for the New York Times, Vogue and VentureBeat. She was also noted to be one of the top 11 female entrepreneurs in 2012 by Wiles Magazine.
While she has come up with great ideas, and has started her own business, Khu.sh, she is not her own boss. She now works for Smule, the company to which she sold Khu.sh.
Prerna is a unique entrepreneur. Instead of having her own business and being self-employed, she works like most people, under management, but shows her entrepreneurial spirit by investing in small start-ups. This shows me that entrepreneurship isn’t just about being your own boss, but helping others in their own business endeavors.
This is an interesting perspective. It might not make sense for us to go out and start our own business after graduation, but that doesn’t mean we should stop thinking like an entrepreneur. Perena proves it’s possible to innovate in whatever industry we end up in. Great post!
I really appreciate the insight you gave in this post about a different angle of being an entrepreneur. A lot of times I think people think that to be a successful entrepreneur you must be running your own business as your own boss. This post shed light on the fact that entrepreneurs are also able to be successful as they collaborate their ideas with others.
I love to see that Gupta has such a passion about music and wants to further the way people have access to and create it.I wonder what markets she may be affecting with LaDiDa. Maybe people will stay away from the studios and just use their phone to record demos instead. Also, I actually have tried Songify before, and it is so cool! It is a great way to incorporate music with friends.