Pretty Rugged, a company that creates fashionable jackets, blankets, and bags, was created by Tracy Slocum while boating on Lake George. In New York, where the lake is located, temperatures drop off drastically in the fall and it can rain frequently. In order to allow her family to extend the amount of time they could spend boating, Tracy looked online for fashionable yet functional blankets but could find nothing. This led to her creating Pretty Rugged which consults with fashion experts to create weather and wind proof products perfect for boating in the cold.

This idea is very inspiring and unique because Tracy was able to take just a simple moment of realization and create a whole business out of it. Many people do not have the dedication to see an idea like this all the way through and teaches me to have resilience and persistence in my own life. In addition, Pretty Rugged is comprised of a talented team of women and is an all-women business enterprise. This is very unique and is also extremely inspirational to other aspiring women looking to start their own businesses. As I have been reading more and more articles, I have realized the importance of mixing fashion with practicality and this product is no exception. In order for people to want a product, it is important for it to look good as well as work well.