Football players, baseball players, boxers, basketball players, and anyone who is involved in sports/physical activities, the reign of Gatorade and Powerade is coming to an end. Popular U.S. influencer, Logan Paul, known for his YouTube, boxing, podcasting, and much more, has made the decision to take on the competitive hydration and energy drink market. Logan Paul, a few years ago, had controversy and troubles with the UK’s Logan Paul, KSI, but now has turned down the route of friendship to collaborate with KSI, and create PRIME. PRIME is a hydration drink that has taken the world by storm, and I myself have tried it, and I would pick it over any other hydration drink out there.
Logan Paul has tried a few business ventures, but none have succeeded the way PRIME has. I am genuinely impressed with Paul’s entrepreneurial mindset. The hydration market seems to have picked up in their activity when it comes to adapting old products and delivering new products. PRIME frequently releases new flavored hydration drinks, keeping them active in the market, and, after seeing the success of PRIME as a hydration drink, they have even expanded to energy drinks. Paul has a large amount of influence on the younger generations and is taking advantage of that when it comes to this market. Aside from the fact that PRIME tastes good, it also looks good. The design is appealing and sticks out much more than other hydration drinks do; you would notice it first when going down the drink isle at the grocery store. In addition to the taste and design, PRIME also is much healthier in comparison to their biggest competitor, Gatorade. For instance, PRIME has no added sugar, while Gatorade has 48 grams of added sugar per 12 oz. PRIME has even started to produce powder packets that flavor your water. This is a cheaper alternative in comparison to the regular hydration drink. To sum up, Logan Paul may be a knucklehead influencer to some, but his entrepreneurial mind is something worth noting, especially given the success of PRIME. PRIME By Logan Paul x KSI. (drinkprime.com)
Logan Paul is a fascinating guy. On top of what you said about him, he also wrestles. This speaks to his versatility and willingness to grow his brand in a different environment. WWE is a huge market brand which he definitely has taken advantage of.
I really enjoy PRIME. I liked how you backed it with your own experience when you said that you would “pick it over any other hydration drink.” PRIME has really surprised me with how well done it has done in the market, especially with the knowledge that the three top brands (Gatorade, Powerade, and Body Armor) have been so fixated at the top.