Prime Hydration is a sports drink that was created by extremely famous youtubers Logan Paul and JJ Olatunji at the beginning of 2022. Both Paul and Olatunji are already very wealthy from their Youtube channels, but this did not stop their entrepreneurial drive as they sought to use their popularity to create a new product for consumers. Both Paul and Olatunji were dissatisfied with the current sports drinks on the market, like Gatorade and Powerade, because they thought the drinks had too much sugar in them, so they took matters into their own hands to create a low calorie sports drink that still tasted great. Here they were able to make their product Prime, with only 20 calories per bottle. Even though Paul and Olatunji could have easily made a profit off of their popularity alone, they were focused on making a quality product, which ended up being true as the drink itself became a huge success. What I have learned from this case is that no matter how successful you already are, there is always room for improvement. Paul and Olatunji were already hugely successful way before they even thought of the concept of Prime Hydration, but they weren’t satisfied, and were able to use their entrepreneurial drive to step out of their comfort zone and into commercial business to create a successful product.