Protein bar company RXBAR created by two friends Peter Rahal and Jared Smith began with a $10,000 influx and continues with a $600 million buyout by Kellogg. Rahal and Smith began with an idea to innovate the existing protein bar market. They marketed RXBAR on simple ingredients. But how can you market just a protein bar with simple ingredients? You don’t normally just pick up an item at the grocery store and start reading the ingredients. So Rahal and Smith used Microsoft PowerPoint to create a simple label. RXBAR labels on four, maybe five lines boldly list the ingredients. You’ve likely seen them on most store shelves. But this idea of taking a relatively uneventful market and adding some flare to it is one to be recognized. Sometimes just a simple pivot of preexisting products can make some serious money. Read more about RXBAR’s story on FOX Business .
In an ever more complex world, simplicity is very often what humans seek. These bars are very healthy, and also very tasty as well.
It was a neat idea to do it about protein bars because they are so popular now. It is also so true about a more simple look, but a little pivot can lead a product to being very successful.
I see more and more people eating these because of the simple design and ingredients. Its a great idea because it gives people exactly what they want- a simple protein bar that gets the job done. Great innovation.
This idea was absolutely genius. I work at a grocery store called Wegmans and these bars are always in the checkouts. Many nutritionist recommend eating foods with five or less ingredients and the marketing scheme of putting the ingredients on the front of the package because of how few they contain was a amazing idea.