Founder of Gladiator Lacrosse, Rachel Zietz embodies the very essence of entrepreneurial thinking. Rachel founded her business in 2012 at the age of 13, spurred on by her dissatisfaction with the lacrosse training equipment she used (or lack thereof). Her pursuit of excellence called for excellent resources. Gladiator Lacrosse is an e-commerce store that provides a wide selection of high quality and reasonably priced equipment for lacrosse players. One of the products is a more durable rebounder with an expanded thickness of the net and bars. Gladiator Lacrosse also partners with Amazon, which improves it’s sales nationally and internationally, bringing in millions of dollars of revenue.
Because of Rachel’s passion for lacrosse, she is personally involved in each step of the creation of her products. This is how her products are so successful and deliver such good value. As a player who cares deeply about performance, Rachel is able to create a product that customers will resonate with.
Rachel’s innovation at such a young age is inspiring. She experienced this problem of lackluster equipment and was not satisfied. Instead of settling, she did something about it. She realized the opportunity in her difficulty. Because she sells products that she is passionate about, she is better able to achieve success. Through Rachel’s Gladiator Lacrosse, players all around the world can now pursue greater heights.
https://www.forbes.com/profile/rachel-zietz/?list=30under30-retail-ecommerce&sh=4ba24de57bf1