Slim Jxmmi and Swae Lee grew up brothers in Mississippi. They were born in 1993 and 1995 respectively. The two brothers signed a record deal in 2013 only to release their debut album in 2015. Their debut album SremmLife debuted at number 5 on the Billboard 200 chart of which the first two singles were certified platinum. In 2016 they would release their second album SremmLife 2, while also starting their own record label SremmLife Crew Records. They have since signed three additional performers to their label. They also have their own website: www.raesremmurd.com on which they sell their own merchandise and promote their own music.
The two brothers grew up impoverished and have since became two very successful business personalities. They certainly believed in themselves as well when they created their own record label. They found a gap in the market as well with their music which I would describe as very unique.
It will be interesting to see how long Rae Sremmurd is able to put out successful music. As our generation gets older we will certainly move to artists who present actual significance and meaning in their music, and who can say what the music preferences of those younger than us will be. As J Cole made apparent in his song 1985, alot of artists tend to focus on things like cars, and watches instead of investing in their future. The future for Rae Sremmurd could be a dark one, a fate I believe we will watch many artists meet in the future.