Have you ever been in a scary situation like walking back to your car at night and then someone jumps out of their car and starts to approach you? Well, this happened to cofounder Rajia Abdelaziz after a night out during college. She was walking back to her car during the night after an event at college and a car full of guys stopped and started catcalling her and one even got out of the car and started walking towards her. After surviving this scary night, she realized that she didn’t have a lot of time to call for help using her phone and that all the panic buttons on the market weren’t fashionable or subtle. So, what did she do with this information? She created her own jewelry line selling fashionable and everyday accessories that have safety devices disguised underneath. Her product, InvisaWear, was soon founded with the help of her co-founder Ray Hamilton.
InviaWear was made with the intent of keeping people safer, especially when we’re in tough situations and we can’t access our phones to call for help. Rajia wanted to make the world a safer place to be in, and didn’t want other people to suffer when they needed help during difficult situations. Statistics show that around 1 in 4 women, and 1 in 7 men get attacked at some point during their life. That’s a lot of people who get attacked, which caused such a spark that InvisaWear has been featured on ABC News, CBS, Good Morning America, and WBZ. InvisaWear has also made national headlines for helping to save a young woman’s life when she was in a car accident. There are so many other success stories about InvisaWear saving other people’s lives, and this was all thanks to Rajia Abdelaziz after she realized that there was a need for more safety panic buttons. Rajia’s company doesn’t just sell jewelry, she also sells pepper sprays, and other self-defense products to keep others safe. InvisaWear believes “that everyone deserves to feel safe and secure”, and Rajia did just that! You can check out her website and shop here!
Sources:
Why We Created invisaWear – Our Founder Rajia’s Story – invisaWear®
WoW Woman in Wearable Tech I Rajia Abdelaziz, founder of invisaWear — WOMEN OF WEARABLES
This was so interesting and eye-opening to read about. It’s sad that such a thing happened to Rajia, but it’s great that she did something about it. Instead of just hoping it never happened again, she actually made away to help herself and other people found in those kind of situations.
Wow! I really love how Raija saw an opportunity and took it! Like Professor Sweet talks about, she used the Adjacent Possible by incorporating jewelry and defense. This is really unique and fashionable! I think a lot of people can relate to experiences like hers, and this is just a great example of what we can do with the little we have!
This was such an interesting and inspiring entrepreneurial story. I love how relevant and needed her product is especially for women who need a way to defend themselves. Not only are her Jewely options pretty, but they are also so practical. Raija saw a true and pressing need and came up with a solution that was innovative and extremely helpful.
This really emphasizes how anyone can really start a business from any of their experiences, even in cases like this where its life threatening. Truly inspirational for young women and even young men to create a product like this.