Rajia Abdelaziz’s journey as an entrepreneur began with a deeply terrifying experience that revealed a significant gap in the market for easily accessible personal safety solutions. One evening, as she walked to an event, she encountered a car full of guys who made an inappropriate comment and then attempted to get out. Although she managed to lock herself in her car and escape, the encounter revealed to Rajia how quickly a situation could escalate and how little time there is to react.
So, this led to Rajia’s desire to create a better solution. Through her research, Rajia was disappointed to find that most safety devices were bulky and unattractive, resembling panic buttons that many would refuse to wear. So, with her desire to create safety devices that blend seamlessly into everyday life, she created InvisaWear. This brand offers a range of stylish accessories—necklaces, bracelets, keychains, fitness bands, and scrunchies—each equipped with a hidden button. With just a double press, users can instantly alert five pre-selected emergency contacts, share their location, and even contact 9-1-1 if needed.
Rajia Abdelaziz stands as a great example of the impact young entrepreneurs can have by harnessing their experiences to create meaningful change in the world, proving that creativity and determination can lead to powerful solutions.
This is a neat product. I like how she acted on a pain and found opportunities. I like how she has several different products that have this emergency button.
I love this post because the entrepreneurs journey started from a personal experience. This is so cool how she took that fear close situation and developed a blooming solution for a need. Great Post!
This is very interesting and innovative. Now that a think about it, a hidden button for the purpose of safety makes a lot of sense. This is a very good and interesting post!
Blythe, good work on your post. I have actually heard of this company before because my mom is a customer of this business. I think it is very important to have devices like these because you never know what can happen and so it is always good to stay safe with technology like this.