Rebecca Liebman realized that in today’s day and age, in the educational system, we are not taught on personal finance. We are not taught how to budget for groceries, insurance, bills, plan for retirement and other expenses. Rebecca thought this was a huge issue in our society that targeted the next generation of young people. Due to her desire in her to fix this issue, she decided to join her brother in starting Learn Lux, a personalized educational program that allows students to become educated on the basics and technicalities of personal finance. This program allows for the next generation to gain a knowledge that is crucial for being successful in the real world, after college. Not only does the program provide security for the future, but it also allows for the next generation and then the next, to become educated on this matter. Since then, Rebecca and her brother have become very successful, and Learn Lux has thousands of subscribers and users. Rebecca is a great example of someone who saw a problem in our society, and she decided she wanted to help others by creating this business. This business idea came from the selfless desire of hers to educate other people and I believe this is a great motive in why to start a business.
This is a great example of entrepreneurship that is redemptive and caring. She isn’t just doing this because it would be a great selling product, but because she recognized a problem and wanted to help people. Financial illiteracy is a true problem, too. We don’t get as much financial training as we should.
Great work! It’s encouraging to see someone work on this issue, as it is one of the public education system’s greatest blind spots. Altruistic entrepreneurship isn’t common in our country, but when it does happen, it makes an impact.
Financial illiteracy is definitely a worthy challenge to take on! Everyone uses money in our society yet only a few know how to leverage it to improve their lives. By democratizing financial literacy you can definitely improve society.