In a world where supposed “toxic masculinity” is running rampant, the founder of Art of Manliness is taking a stand. Brett McKay through his website promotes male traits, and helps men of all ages to better themselves through articles published on his website.
Brett McKay grew up in a Edmond, OK a suburb of Oklahoma City. He then went on to attend the University of Oklahoma. After receiving a bachelor’s degree he went on to pursue a dream of becoming a lawyer by attending the University of Tulsa College of Law. While at law school, McKay filled his free time with the headwaters of his website. In 2008 he began to write articles in college as and post them but never really had it amount to anything.
The website took off. Pretty soon he was in local media as he was reaching a new demographic. McKay had said that he was looking through some men’s magazines and just felt that none of them were relatable to him so he took it upon himself to start a site that would provide more old-fashioned values and virtues to any kind of man.
Brett McKay really started to focus on the website after he gave up his job in his law office. His audience quickly grew as local media began to cover the new site, to a point today that the Art of Manliness has grown to the largest independent men’s interest site online.
He also branched out a began a series of podcasts that are podcasts that are posted to the site. He invites guests in all fields from businessmen to psychologist to survivalists, etc. He also started merchandising and writing books.He even ran a
Youtube channel with instructional videos for a period.
The purpose of his site is to cater to all kinds of interests. When you open the site you never know what you might find. Brett McKay and his team try to find something to reach men with any interest as along as it fit their virtues.
Very cool story! I’m glad that someone capitalized on this sort of idea. The moral principles and ethics that boys used to learn, have sort of faded away. Its good to see these values displayed and promoted on a digital site, one that will attract the younger generation.
I’m not sure why you referred to toxic masculinity is as being ‘supposedly’ an issue when it definitely is a widely well-defined and accepted problem. That being said toxic masculinity and historically masculine traits and values are not one in the same, so it’s smart of this entrepreneur to find a niche market with those looking for resources addressing traditionally masculine traits. He targeted it well by penetrating this niche market using the tools of YouTube videos and Podcasts.