John Lemp, an entrepreneur, moved from his last venture to begin a new company, RevContent. He observed that there was a lack of native advertising online for people and with the available data, he simply made the connection. Starting with no funding and not even attempting to raise funds, Lemp was able to build a $200,000,000 profit within the first two years. Although, RevContent has come under fire for allowing ads that promote false news to utilize their service. Despite this, RevContent has retained a steady income and profitability. Because the company provides ads specifically to the media and publishing industry, it rode the boosted wave of profitability as the online media market expanded.

While he has not continued the process of entrepreneurship, he has good reason to. The media and advertising industries have continued their expansion, and John Lemp seems to have a knack for accurately predicting the trends.