Rihanna has done basically done it all in Hollywood as a businesswoman, fashion designer, and philanthropist and has multiple platinum songs and a successful acting career. But now she’s taken her Hollywood elite status to another level with her business venture, Fenty Beauty. Fenty Beauty, a cosmetics line she recently launched in September2017, known for its unique style of makeup that specializes in catering to women of color that includes over 40 different shades. They also have products that range from foundations and highlighters to bronzers, blush compacts, and lip gloss.They have since expanded to over 50 shades over the course of the year since its release. TIME magazine even named it as “one of the 25 Best Inventions of 2017“, and immediately the product began outperforming the Sephora, especially in the deeper tones of makeup.
However, in the long the run it all depends upon the sales that were generated. And the product more than delivered, bringing in a whopping $72 million in its first month of business alone. It also has showed no signs of slowing down and outperforming other celebrity beauty brands such as Kylie Cosmetics and KKW Beauty, from Kylie Jenner and Kim Kardashian West. The customers have even shown more support for Fenty Beauty and would spend over $450 dollars on Rihanna’s products. As shocking as it may seem to some others saw it coming because of Rihanna’s popularity on Instagram, with nearly 60 million followers, that she can advertise to. Also, it was one of the most Googled beauty brands of 2017. Whether Rihanna is singing, acting, or slowly creating one of the biggest beauty brands in the world, she is absolutely crushing the competition.
https://time.com/5023212/best-inventions-of-2017/
Rihanna has always been a talented artist, but little did I know she was a great business woman as well. I did not realize Rihanna had 60 million followers to help her get her product out there. 72 million dollars in one month is a crazy statistic to think about.
I had no idea that Rihanna had a make up line! I don’t really follow Rihanna as an artist but I didn’t know that she was such a business woman. It’s incredible that this new make up line has been so successful that it has already generated $72 million. I can’t wait to see what she does next.
I think its really cool how she started as just a little girl in the Dominican republic and is now an international sensation. It was simply a matter of time until she released some sort of fashion line as most celebs do (i.e. Kardashians)
Wow, I didn’t know Rihanna started a makeup line! I think it’s really cool when celebrities branch out from what made them famous and start something new along with it.