Roy and Ryan Seiders grew up as avid outdoorsmen in Texas. They were always hunting, fishing, and doing whatever else they could get their hands on in the Texas woods. However, as they got older, they began to be frustrated with the quality of coolers available on the market. Most of them were cheap or poorly crafted, and didn’t fit the two brothers’ needs. In 2006, the brothers started YETI, a cooler brand designed to have the durability and quality to put up with the demands of outdoor life. Since then, they have expanded their product portfolio greatly and partnered with many outdoor companies in order to reach their target audience.
YETI is effective for a number of reasons. First of all, YETI was one of the first durable coolers truly designed for game/fish/outdoor activities. This has caused it to be very popular among the outdoorsmen crowd. Secondly, the Seiders have expanded upon their products greatly. They now offer mugs, thermoses, containers, etc. in order to meet a variety of customer needs. This along with their quality has made them marketable to a wide variety of customers. Lastly, their cutting-edge insulating technology has given their products the ability to keep things warm or cold longer than other coolers before them. Other brands are now starting to catch on, but they were definitely the first. Even with a great foundation, Roy and Ryan Seiders have even more opportunities to expand, and has begun to look into clothing, apparel, refrigeration, etc. to continue to grow their brand.
Coolers: Premium Durability & Insulation | YETI
Yeti is probably one of the most iconic outdoor brands these days. It’s awesome to hear about how two peoples vision created such a cool brand.
I love hearing stories about new products that were a result of personal experience. It’s cool that they had first hand understanding of the issue and could come up with a product that actually met the needs of the market. It’s crazy how far the brand has expanded.
The story of YETI Coolers is an interesting one for sure. Roy and Ryan Seiders identified a gap in their market and successfully filled it with their durable and high-quality coolers.Their brand’s authenticity and commitment to meeting the needs of outdoor enthusiasts have clearly resonated with customers.YETI is a pioneer in their industry.
Very Interesting. Yeti has clearly established themselves as a premium product and has a vast majority of the market share. Hearing about their personal experiences was very cool too and not something I knew before.