Many people believe the future is augmented reality and virtual reality. Hundreds of companies are trying to produce the best virtual reality headset. However, Russell Ladson saw potential of using this technology and created a new browsing experience through VR and AR called Drop. Drop is an internet browser that you can download for your VR or AR headset. The best way to describe the experience is thinking of a regular browser that surrounds you 360 degrees. He has earned investments from HTC who will use Drop in their new VR headset. Russell saw that everybody was focusing on the headset itself, and he took a different approach by making a new immersive browser.